Bagino is an innovative upcycling fashion brand that transforms old clothes into modern, stylish tote bags and accessories.
The brand is built around the idea of giving waste a second life, turning discarded textiles into functional, aesthetic products while promoting responsible and sustainable consumption.
The objective of this project was to create a strong, recognizable brand identity that reflects sustainability, creativity, and modern fashion. The visual language had to feel fresh, youthful, and bold while staying clean and professional enough to work on digital platforms, packaging, and physical products.
My Role
- Branding
- Graphic Design
Credits
- SPARKLER
I was responsible for creating the complete visual system of Bagino, from concept to final brand guidelines.
The handwritten-style logo expresses creativity, craftsmanship, and human touch — highlighting the handmade and upcycled nature of the products.
Bright and contrasting colors were chosen to represent energy, youth, and modern fashion, while also helping the brand stand out visually in both online and physical spaces.
The final brand identity gives Bagino a clear, strong, and memorable visual presence.
It works consistently across products, packaging, and digital platforms while communicating the brand’s sustainable and creative philosophy.
This project demonstrates my ability to build a complete brand system — from strategy and concept to real-world visual applications.