My Role
- Branding
- Art Direction
- Graphic Design
Credits
- SPARKLER
Decorino is a creative upcycling brand that transforms used and unwanted materials into unique decorative art pieces and frames.
The brand combines sustainability with contemporary design, offering eco-friendly products that add artistic and emotional value to everyday spaces. Decorino also provides a custom-made service, allowing clients to personalize their artworks according to their taste and vision.
The goal of this project was to build a modern, flexible, and recognizable brand identity that reflects creativity, environmental responsibility, and handcrafted quality. The visual system had to feel artistic and premium while remaining clean and adaptable across print, digital, and product applications.
The identity is based on the idea “Transforming Waste into Art.”
The logo is built from simple geometric forms that symbolize transformation, balance, and sustainability.
The green-focused color palette reflects nature, renewal, and eco-conscious values, while the clean typography keeps the brand modern and professional.
Graphic elements were created to give the brand a modular and flexible visual language that works across packaging, social media, and printed materials.
The final brand identity gives Decorino a strong and cohesive visual presence that clearly communicates its sustainable and artistic mission.
It positions the brand as modern, creative, and environmentally responsible, while remaining highly usable across all platforms.
This project highlights my ability to translate a concept into a complete, functional, and visually distinctive brand system.