GLILA is a Moroccan brand that reimagines traditional pottery through a modern, sustainable product: handcrafted clay water bottles.
The brand blends cultural heritage with contemporary design to create eco-friendly, reusable bottles that keep water naturally fresh while reducing plastic waste.
My Role
- Art Direction
- Graphic Design
Credits
- SPARKLER
- Photography — team Glila
The goal of this project was to build a strong and distinctive brand identity that connects Moroccan craftsmanship with a modern, clean, and international aesthetic.
The brand needed to feel premium, authentic, and eco-conscious while being attractive to young, design-aware customers.
GLILA as a premium, eco-friendly lifestyle brand rather than just a water bottle.
It helps the brand stand out in the sustainability market and connects emotionally with customers who value design, nature, and authenticity.
This project showcases my ability to translate a physical product and cultural idea into a strong, modern brand system.